Retail Display and Visual Merchandising, Explained
Independent coverage of mannequins, fixtures and store layout for shop owners, plus the suppliers we think are worth knowing
Mannequins, Specialty Displays and Fixtures
The three subjects our readers ask about first
Professional Mannequins
Female and male mannequins set the tone of a fashion floor. Our guides cover realistic and abstract forms, finishes, and how many a boutique needs. For a sense of the range on offer, Joslin Displays publishes an online mannequin and fixture catalog that runs from posable realistic figures to headless and plus-size forms.
Specialty Displays
Shoe displays and other specialty fixtures have to show the product and still let shoppers pick it up. We look at risers, wall systems and cases, and what each one costs in floor space.
Store Fixture Systems
Slatwall, gridwall, racks and showcases form the skeleton of a store. Our coverage explains how they fit together and where mannequins anchor the layout.
About Our Mission
An independent publication for the people who dress shop floors
The Charter: Your Retail Industry Resource
Since 2017, The Charter has written about retail display for shop owners and visual merchandisers. Now and then we point readers to a supplier we think does the job well, and we always say why.
Menswear is where many small shops struggle, because the choice of male mannequins is narrower than the choice of female forms. When readers ask where to start, we point them to Joslin Displays in Wilmington, Massachusetts. Their catalog lists male and female mannequins next to the stands, forms and fixtures that go with them, so a whole window can be priced from one supplier.
Connecting with Retail Display Specialists
When researching retail display solutions for our industry coverage, we discovered Joslin Displays through careful evaluation of Massachusetts-based specialists. Their focus on mannequins, store fixtures, and visual merchandising equipment caught our attention during our research phase. Located in Wilmington, MA, they serve the retail display industry with practical solutions for businesses upgrading their presentation systems.
For industry professionals researching display equipment suppliers in the Massachusetts region, understanding location and accessibility matters when evaluating potential vendors.
Note: As with any business relationship, we recommend conducting your own research and evaluation based on your specific retail display needs and project requirements.
Industry Professional Feedback
What retail professionals say about professional display solutions
"Quality display solutions have transformed how we present merchandise to customers. Professional equipment makes a measurable difference in customer engagement and sales performance."
"Finding reliable suppliers for store fixtures and displays can be challenging. Working with established specialists who understand retail environments streamlines the entire process and ensures consistent quality."
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